Secure Capital Investments LLC
Debt and Equity Solutions
Background
There was a time when technology and agriculture were at the opposite ends of the value chain spectrum. But not anymore. Agriculture is the largest source of livelihoods in India. It accounted for 23% of GDP, and employed 59% of the country’s total workforce in 2016.
When we sat down with the founder of an emerging US/India AgriTech firm, we knew instantly that helping indoor farms achieve superior crop outputs would be a great idea and would allure a lot of investors.
The Market
As the global population reaches 7.9 billion in November 2022, and is estimated to reach 9.8 billion by 2050, food security has become a top concern across the world. The urgency for action also needs to address the scarcity of resources, distortions in distribution and access, and the need to expand agriculture outputs.
The above mentioned projections and trends show how adaptive consumers are going to be in India/US and across the globe towards an AgriTech company that would contribute in helping towards scaling resources.
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The overall agritech ecosystem witnessed a revenue growth of approximately 85 percent during FY 2019-20.
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A study by Bain & Company pegs the Indian agritech market potential at US $35 billion by 2025.
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The agritech market is broadly segmented into five major regions—North America, Europe, APAC, MEA, and SAM. In terms of market share, the North America region dominated the agritech market in 2019.
The Ask
When the AgriTech team contacted us, they were looking for USD 4 million in a 5 month timeline. Our first step was to understand their business model, the market requirement, target audience and competitive analysis. Once we had the required data in place, we initiated the electronic outreach program that is quantity focused outreach via email and LinkedIn with more than 500 investors connected per week.
The Response
After completing the documentation on our client’s behalf, we crafted the perfect pitch to promote their business model. We then circulated this pitch to multiple investors in our network that were best suited for them, in multiple personalized formats. Further ensuring that they had a complete creative look into what the AgriTech firm was all about and why they should invest in it.
The result? We got multiple email responses from the investors looking for a pitch deck and scheduling a call with the firm.
Once we entered the discussion stage, it took 5 months to raise the $4 million worth of funds.